Marni for H&M lookbook

Marni’s collection for H&M is all about freedom and experimentation, Marni prints and colours intended to mix and match together in a playful way. Everything goes with everything, making African prints the perfect companion to Bauhaus modernity, and sporty silhouettes sitting with more feminine shapes. The collection also includes a full range of shoes, bags and charming accessories to create a total Marni look at H&M. Meanwhile for men, Marni offers a fresh take on menswear staples, with a subtle use of print and a softened use of colour.

Available from March 8 in around 260 H&M stores worldwide and online (where available), the collection features both clothing and accessories all at H&M’s prices, meaning everyone will have the chance to enter Marni’s unique world. 

Have you already chosen your favourite ones?

via H&M press

Marni at H&M by Sofia Coppola

I am beyond excited that Marni is the next designer collaboration of H&M, hitting the stores on Women's day 8th of March. I think i want every single piece of this collection. Prints and colors, mixing modern tribal with Bauhaus graphic adding sporty utilitarian elements - our favourite pieces in signature fabrics, cuts and prints!

We can still no touch them, but we can enjoy the presentation video directed by Sofia Coppola! 

Marni Charity Project

To help raise money for the Children's Imaginary world charity, eclectic fashion house Marni have asked from underprivileged backgrounds in South America and East Asia to draw an imaginary world to be printed on their tote bags. 

 The beauty and diversity of styles reflect the background and culture of each contributing child artist. The initiative helps to sustain the many street children from countries like Brazil, Colombia, Guatemala, Tibet, India, and Sierra Leone. The proceeds from the sales will be used to help these special and talented children. 

Source: Marni.com