In September, Chanel unveiled a fantastical adventure at Harrods in a sensorial installation of Chanel's iconic codes, which was on view for three weeks. I was lucky enough to be there, and it was such an amazing experience that i had to share it with you my beloved wanderers!
Stepping inside the store, it's hard to know which part of Chanel's adventure requires attention first. On the ground floor, the brand has created a temporary 'misty garden' fashion boutique, lined with white and black walls embossed with lions' heads, and filled with every sartorial item imaginable - including the classic Harrods bag, which has been given a Chanel makeover.
Over in the beauty department, a pink make-up counter - complete with the pop-up photo booth seen in the A/W 2011 campaign and oversized Chanel perfume bottles - houses the Knightsbridge Collection, a limited-edition make-up range created by Peter Phillips, creative director of Chanel make-up.
And then it was the third floor with the magical 'Une Promenade' installation.
Trying to let you wander through this fairy-tale world i will present you some pictures accompanied by the complimentary narrative given at the entrance:
Visitors enter through a symbolic curtain of white beads, a reference to the pearls that Gabrielle Chanel so adored. Through this curtain, falling like a shower of pearls, one glimpses a garden of camellia trees. The spirit of 'Beauty and the Beast', the film by Jean Cocteau, animates a luxurious garden where flowers scintillate with diamonds in the display cases.
The tweed room is dedicated to the preferred fabric for Chanel jackets. Tweed is showcased in a frame, black on black, like a work of art. Say the word "tweed" out loud and the sound is muted - mezzo-voce. This is heightened by a room designed to absorb sound.
The last stage of 'Une Promenade' takes a playful look at Chanel's most famous symbols: the lion, the clover-leaf, the double C, the Number 5 and the perfume bottle. A forest of emblems denoting Chanel mystique!
Photos by Style Bubble and Ioanna Tsivanidou