On Wednesday November 10, thousands of eyes witnessed advanced video mapping technology projected onto the facade of the Ralph Lauren flagship locations in New York and London. In London, this event coincided with the launch of RalphLauren.com online store in the UK, it's first e-commerce platform in Europe. In celebration of 10 years of digital innovation, RalphLauren.com presents the ultimate fusion of art, fashion & technology in a visual feast for the 5 senses.
Combining art, fashion, music and fragrance into a 4D moment, there was a light installation with fifteen scenes unfolding larger-than-life sized images of models, Polo players and Ralph Lauren fashion accessories, giving the illusion that images were extending beyond the building and floating out into space toward the audience. These visuals were complemented with music and real mists of the new Big Pony Collection Fragrances sprayed into the audience in front of the stores, thus allowing "smell" to be the 4th dimension.