French Connection is yet another brand going digital for the expansion and boosting of its sales, offering its customers a unique digital experience. The British brand has just launched its "Youtique", a contraction of Youtube and boutique. It is the first online buying experience through video streaming. This new shopping site resembles a TV shopping channel. The channel also gives advice on styling tips for special or everyday occasions, in the form of clips presented by stylist Louise Roe.
Source: fashionmagazine
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