17.9.10

The Mercedes-Benz Car Boot-ique

In order for Mercedes-Benz to celebrate their love and support of fashion, they are now in their third season as the official car partner to London Fashion Week.
The London Fashion Week sponsor gathered donations from top designers to auction off on eBay in support of Fashion East and Laureus Sport for Good Foundation. The ‘Mercedes-Benz Car Boot-ique’ consists of not less than 85 lots donated by over 30 of the world’s greatest fashion designers, including leather driving gloves, furry dice and key rings created by designers like Hannah Marshall, Charlotte Olympia and Henry Holland. Apart from handbags, dresses, headpieces,  jewellery, jackets, scarves and menswear, something a little different is the bizzare donations like the ‘giant apple’ from the Mulberry winter window display and an iconic print ‘sausage dog’ from Erdem.

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